Why In-flight Magazines Will Continue to Fly – Despite Wi-Fi

In-flight magazines will continue to flyA new interview at FIPP (the worldwide magazine media association)  with Ink Global’s Editorial Director Kerstin Zumstein reveals why Ink believes that in-flight magazines will continue to fly.

With Wi-Fi becoming available on more and more flights, Zumstein has this to say:

“I don’t believe the inflight magazine will die out. Of course, that doesn’t mean that we’re not also producing digital content for our clients… But still I feel a screen simply doesn’t do justice to a gorgeous photo essay. Only a generous print layout can convey that sense of place…”

She believes that great stories are best appreciated when “leaning back and indulging in a beautifully crafted magazine, printed on paper and held in your hand.”

And once you get the formula right, an in-flight magazine offers an uninterrupted reader experience that you only really have when flying on a plane.

Read more at FIPP.

Ink Global now produces magazines for 25 of the world’s largest airlines.

Gary McLaren

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