A new interview at FIPP (the worldwide magazine media association) with Ink Global’s Editorial Director Kerstin Zumstein reveals why Ink believes that in-flight magazines will continue to fly.
With Wi-Fi becoming available on more and more flights, Zumstein has this to say:
“I don’t believe the inflight magazine will die out. Of course, that doesn’t mean that we’re not also producing digital content for our clients… But still I feel a screen simply doesn’t do justice to a gorgeous photo essay. Only a generous print layout can convey that sense of place…”
She believes that great stories are best appreciated when “leaning back and indulging in a beautifully crafted magazine, printed on paper and held in your hand.”
And once you get the formula right, an in-flight magazine offers an uninterrupted reader experience that you only really have when flying on a plane.
Read more at FIPP.
Ink Global now produces magazines for 25 of the world’s largest airlines.