Ryanair CMO Sees Targeted, Digital Content Replacing Inflight Magazines

Digital Content Replacing Inflight Magazines at RyanairAccording to Marketing magazine, CMO of Ryanair Kenny Jacobs believes the days of printed in-flight magazines are numbered, and the airline’s plans to scale up the amount of digital content the airline offers its passengers.

This change comes as Ryanair trials Wi-Fi on some of its routes, and as the industry tries to figure out whether passengers prefer print or digital in-flight reading material.

With digital, it is possible to offer more customized content and even user-generated content.

Jacobs added that they have three content writers now and they will be expanding that team.

Read more at MarketingMagazine.

Gary McLaren

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