According to Marketing magazine, CMO of Ryanair Kenny Jacobs believes the days of printed in-flight magazines are numbered, and the airline’s plans to scale up the amount of digital content the airline offers its passengers.
This change comes as Ryanair trials Wi-Fi on some of its routes, and as the industry tries to figure out whether passengers prefer print or digital in-flight reading material.
With digital, it is possible to offer more customized content and even user-generated content.
Jacobs added that they have three content writers now and they will be expanding that team.
Read more at MarketingMagazine.