Is the Clock Ticking on Future of Inflight Magazines?

Clock Ticking on Future of Inflight MagazinesIn this digital age, as fresh, daily digital content becomes the norm, the future of inflight magazines is inevitably being questioned in some quarters.

According to a post at Airline Passenger Experience Association (APEX), Ryanair CMO Kenny Jacobs has gone so far as to say, “The days of the in-flight magazine are numbered but [we’re thinking about] in-flight digital content served up to targeted customers.”

There is only so much weight (e.g. in paper) that a plane can afford to carry, so a digital offering makes sense in that it allows for a wider range of content to be available for a diverse planeload of passengers.

“Despite the trend towards digital, the ultimate death of printed in-flight offerings is far from certain. Not everyone is ready to put down paper in favor of digital.”

A poll conducted by APEX since November 2014, currently shows 45 percent of passengers prefer print.

Read more at: http://apex.aero/2016/03/02/print-media-inflight-shelf-life

Gary McLaren

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