According to a post at Airline Passenger Experience Association (APEX), Ryanair CMO Kenny Jacobs has gone so far as to say, “The days of the in-flight magazine are numbered but [we’re thinking about] in-flight digital content served up to targeted customers.”
There is only so much weight (e.g. in paper) that a plane can afford to carry, so a digital offering makes sense in that it allows for a wider range of content to be available for a diverse planeload of passengers.
“Despite the trend towards digital, the ultimate death of printed in-flight offerings is far from certain. Not everyone is ready to put down paper in favor of digital.”
A poll conducted by APEX since November 2014, currently shows 45 percent of passengers prefer print.